Google's Upcoming Algo will Reduce Low Quality Exact Match Domains in SERPs "Minor Weather Report"

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Matt Cut the head of Google's web spam department announced on twitter that we are going to roll out a Small algorithm change that will reduce low quality "exact match" domain from search results.Matt cut says that..

He says that the current algorithm change will effect 0.6% of English US search queries to a specific degree but it is quiet different from the previous Panda and Penguin.As Panda aimed to filter out the search results for low quality site and Penguin goes for fighting against web spam technologies.

Mainly the new upcoming small algorithm change will have a little crack down on low quality exact match domains as Matt Cut revealed out that for the last few years Google is being continuously watching for why the exact match domains rank well when they should not in some cases.

It seems like for upcoming days the domains that ranked well on the base of low quality exact match domains will not rank high in SERPs.It is awfully matter for all webmasters who holds domains for their sites exactly matches to the search queries.

Keep in mind that this doesn’t mean sites with keywords they hope to rank for in their domain names are now doomed. Rather, the change aims to target low quality sites that might be riding on on the basis of exact matching.


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  1. gregory peter  

    30 September 2012 at 21:56

    Its a very good update made by google to curb unethical practices of ranking higher in serp, i was a little worried about it because i too have couple of exact match domains, but these domains are of high quality so i am safe with it.thanks a lot for sharing

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