SEMPO Google's recent Algorithms Changes An in increase in Significant Impact of Mobile Internet on Search market

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Google's recent algorithm changes significantly impact more than 90% search marketers and about for the amount they said the rise in mobile internet and local search also have significant impact on them.

  According to a recent report SEMPO State of search marketing report of 2012 that was recently uploaded this week a survey had held from March 12 to May 15,2012 to conduct the percentage significantly impacted search marketing data, nearly 900 search marketers react to this year's survey.Survey consist of 36 countries represented by survey takers and about 64% are from US.

% of Impacted Search Marketers.
  According to the survey report 87% survey reactors clarifies the two main features are

1.Google's recent algorithm changes
2.Tremendous increase in use of mobile internet and local search.  

Google's Algorithm changes
 The two main features plays a key role to significantly impact search marketers. In case Google algorithms changes including Google PANDA , The Google's Promise for taking an action against the sites having shallow or low quality contents and later on announcing to search for highly quality sites, that requires highly understandable tuning of their algorithms to highly improve their search results.

Similarly after the release of Panda, Google Penguin that was especially released to catch the web spamers and according to Google, "Penguin will impact 3% of search queries.But Now Google have already warned web publishers for further penguin update Jolts to come soon.
The following graphical report is concerning for the gradually drop down of impacted searches as
92 percent significant search impacts are due to the increase in mobile web market, 87 percent local searches, 85 are Google's Algorithm changes.

search marketers



  1. Philwebservices  

    14 September 2012 at 18:26

    Google releases some updates like Panda and Penguin that in some cases SEO is affected just a little bit. Thanks for the share.

  2. tisanjosh  

    1 October 2012 at 23:01

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