SEM Search Engine Marketing PPC CPC Campaigns and Mangement Google Adwords

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Probably all search engines consist two types of search results first is  free, organic or natural results based on your search engine optimization technologies and second one is managing internet marketing campaigns called SEM (search engine marketing).Sem is a process of purchasing  some placements for your dynamic and main targeted keywords in shape of text, banner, or video ads which are offenly known as PPC(pay per click) CPC(cost per click).

PPC Campaigns (Pay per Click).Pay per click advertising means to stay every time on Google's first page for relative search queries.In ppc you have to pay for instant click I mean you will pay when some one will click on ad.In PPC your main profit is your ads can be placed on any website and is easily visible by potential costumers at anyware and any time.So in other words you may also called PPC a fast premier online growing area for your website.

CPC (Cost Per Click).A bid that you enters for your keywords.Cost per click refers to the amount of money that you charged for individual click in your PPC but is not same as you enter the money for your keywords.For example if enter a bid of 2$ and your competitor enter less than 2$ then you will charge for higher amount that the competition so your bid may be 2 $ but actual bid may be some thing like 1.05$

Most Recommendable PPC Services(Google Adwords).Every major search engine have some significant paid listing to help webmasters for extra exposure to raise their sales and ranking for particular keywords.So lets check them for a while.

SEM Campaigns Using Google Adwords. For your PPC campaigns Google Adwords offers a complete process for your ads that consists of several steps which are

1.Searching Affiliate Products.If you want to be an affiliate marketer and wants sell products online for cj.com, clickbank or linkshare then Google adwords has a lot of data for you about most demanding products which will make it easy for you to track and choose.
2.Keyword Research for Products.Google adwords has a record for mostly used products search queries that people type in search box to find out their requirements.It will encourage you to choose general and specific keywords e.g general keywords are "learn guitar" and specific keywords are "guitar made easy" or "a free ebook for guita lessons".
3.Write a Good Ad Copy.It is a crucial term to write a good ad copy to drive maximum targeted traffic to your site from Google adword. For if some one type for cars prices then it is good to write your ad copy some like this.
4. Make your Biding Strategies. If you have a small budget keep your bids low between 10 and 25 cents per click. Bid on as many keywords as you can. Don't get into bidding wars with your competitor for 1st place or any ranking. Figure out what a visitor is worth to you. If you have 4 sales for every 100 visitors and you make $20 per sale, a visitor would be worth $0.80.
5.Testing And Tracking the Ads Performance.Experiment with your ads. Split test 2 ads in your Adwords account. Keep the ad that performs the best and edit or rewrite the loser and split test again. Look at your Adwords stats to make note of the best performing ads. This will teach you what types of ads work best for your market. Test variations of your landing page. Modify your page and track your results. You should constantly be testing and tracking your website content and your ads.

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2 comments

  1. tisanjosh  

    1 October 2012 at 22:59

    Thanks for sharing your thoughts on this matter. You make some interesting points. SEO Agency Kent

  2. Search Engine Optimization Campaign  

    3 October 2012 at 02:52

    Awesome blog post. Search Engine Optimization Campaign is not just one activity, it is important that you determine which SEO techniques would be most appropriate for your online presence.

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