Yesterday on 10 October Matt Cuts announcement via Twitter that they officially rolled out Page layout Algorithm that was first released in January, 2012.Google is being briefing this rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change.”
On the same way, “when a current visitor clicks to come on your website and user's desired part of website does not have rich content above-the-fold or filled with a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience and might become the cause of applying Page Layout Algorithm. Such sites may not rank as highly going forward.”Minor weather report: Update of goo.gl/OpIDL launching today. ~0.7% of English queries noticeably affected.— Matt Cutts (@mattcutts) October 9, 2012
The firstly launched Algoritms affects 1 percent of search queries. The currently updated algorithm affects slightly less than previous .7% and only of English search queries.Here's just a single recommendation for webmaster to check their websites Google analytics via Browser Size Tool to see how you page looked by visitors and how much content vs. ads shows up above the fold.
In case wether you believe that you are affected from Page Layou, then you might waiting for a next one some are reporting as Google advise in front of their Page Layout Algoritm as..
“If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content. On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.”Previous Algorithms Updates: