Bounce Rate Improvement Using HTML5 css/javascript tabs for User Interfaces

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Often SEO experts or site owners do more to increase the users usability of their product/real estate site switching more product specific pages to use more css and using tabs to see specific information about the product through different and unique pages like Product Description / Technical Details of working procedure / Larger Images / Related or similar products. Since doing so to seen a dramatic increase in what Google considers bounces... in that a one page view is what they consider a bounce.
     So when a potential customer done a search for and lands on the page all the information is there in css/javascript tabs. Great for the customer as they dont have to load more pages to get all the details. But what about Google's reaction for all these changes and the wondering thing is if Google is now counting all these one page views aka bounces negatively. Or you looking for more clicks for more page views and should you force customers to click tabs that load a new page for each portion of the product.As sites get more dynamic by using jquery and ajax to enhance the site vision for user interface, but the actual page views are going to be down considerably for those sites that choose advanced user interfaces and HTML5. Here the question is  would it will improve "bounce" rate, increase page views per visit and would it send Google "positive" signals about our site.
     Having all these well mannered and advance changes to our sites, after that the most important to be noted is SERPs behaviour and current Analytics changes like average time, Common sense would suggest that the average length of visit turn towards making a page's purpose clarification to be just as positive a signal for the algo as the number of page views.If some one using site tabs to get more involved and deeper in, result in more one-page visits, but those visits are longer, one would hope that the algo would consider that okay either way.
     But here a fact that is too much truth is for the purposes of search ranking of a page Google does not look at bounce rate as measured by Google Analytics. The search ranking factor Google is taking a look at "bounce back". That is, people's wish to have more search for you by using Google's search box or number of for how many people return to the SERPs to click on a different result or refine their search.  

     If you care about improving bounce rate to help user experience, I would suggest letting Google Analytics know when a user clicks on a tab by firing off some javascript to ping it. You can read the technical details about how to do so here


  1. Web Design Delhi  

    16 April 2014 at 21:46

    Nice post, Critical things are explained in details. I appreciate it. Thanks.

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