How to Write Keywords Grammatical for On-Page optimization

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In the spot light of Experts replies to a forum thread for using Singular keywords or plural keywords for search engine ranking especially concerning to Google to optimising a group of targeted keywords that for which grammatical language terms your keywords can rank better in SERPs. 

     Well On-Page optimisation is an essential factor to built up and enhance the page's for relevancy to both search engines and users.How the on-page optimisation is perfect, it depends on the latest search algorithms priorities to manage the search results as every new algorithm effects a specific amount of total (X%) search queries, and following the webmaster guidelines. Let's Suppose that you are optimise a page for "green widgets" but it is not logical to write widgets ( plural ) on your page because you are only selling on widget on your page, then should you still write "widgets" or only "widget" and what does about google's to rank plural and singular keywords with different or the same way.

     First thing that you ever need to keep in mind, to drag a brief and competent keyword analysis by  going to Google Adwords keyword analytics tool or any other effective tool like using Bing, Word Tracker and search for the plural keyword then search for the single keyword and see if there are any changes in the ranks. When you personally observe those rankings you will likely notice some interesting trends among the top ranking sites. Ahead the more important thing that obviously mattered very first is your goals justification such as..

  • If you are a PPC campaigns management expert then you should write in a way to encourage CTR. 
  • If you are a SEO expert then you must perform A/B test both and go with whichever gave the best results moving forward. 
  • If you ask me I'll tell you to write in the way that most pleases your visitors, forget the rest. 

Ask yourself what are your priorities to achieve your goals and objectives, and write accordingly regardless of plural vs singular effects. Because If took a little glance at Google Webmaster tools and look at the "content keywords" list. Some items will seem absolutely correct and proper (rats >> rats, rat, rat's*) while others are useless (new >> new, news, or lives >> lives, lived, live, living, lively -- with "life" as an entirely separate word -- and similarly states >> states, state, stated, stately).

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