Google Adword Conversion Optimizer and Enhanced CPC Upcoming Improvements

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Google Adwords Conversion Optimizer is such like a pridiction feature that helps advertisers to enhance their CPC Bids at very low cost, especially focusing on when an advertiser prepare an ad campaign to make conversions for sales, signups, or mobile app downloads. In process of setting up the ads rotation by going into Advance Settings> Campaigns> Setting and choosing one among the four to increase  the conversion by an average of 5% that is obviously due to "Optimize for conversions" shows your higher-converting ads more often.
     While using the Adwords, now Google plan to roll out in November 2012 these options by bringing them to more close each other in a series of changes that advertiser can get better performance for their ads.Currently the following changes are expected from Google for Conversion Optimizer and Enhanced CPC
  • Setting up ads rotation by default when you choose first activate Conversion Optimizer or Enhanced CPC in a campaign. 
  • all ad campaigns setting for "Optimize for clicks" using Conversion Optimizer or Enhanced CPC will be switched to “Optimize for conversions.
  • when using Conversion Optimizer or Enhanced CPC, campaigns set to “Rotate evenly” will automatically begin to optimize for conversions when ads in an ad group are unchanged after 90 days


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