B2B companies should same likely use the Facebook Timeline page as pretty much the same way other B2C companies do, in case having an extra explained Facebook for some special considerations.So If you’re still in some confusion over Facebook marketing, there is no need to be worrying because here’s a checklist on how you can optimise Facebook page for your company's best brand base page.
1.Fill up your Bio with detailed Correction. Penitential costumers or marketers are willing to do some search to know about before setting a deal to you that definitely starts from your Bio filling up style.Because people come to looking for a company's working procedure, that how you done your supply to them with products for what they need they need, make it sure to easy for them they can reach to you by providing important contact information on your Bio's or about page. Including your working hours, postal address, professional contact email, phone numbers, links to your social media profiles, and your company website. So all for this might also be the best time to get a proper Facebook TimeLine page URL.
2.Add a Cover to your Facebook Timeline Page.The first thing that progressively work to impress people is the cover photo and the first thing people visiting your profile see, so you need a well-chosen cover photo is an important factor to make it sure that you add a drum up interest in your business. The cover photo is your compan's billboard of sorts to clear the primary purpose of billboards? They draw the essence of your brand and covey a predictive message that becomes the cause of enforcing customers to take action.
Here are some Ideas you can bring to prepare your timeline cover.
3.Place Important Posts Highlighted Pin to Top or Star Posts.It to much better to pin your posts to top left corner of your page where users can directly drop an eye on them and can read easily. Pinned posts stay on the top left portion of your page for seven days even as you update the page with newer updates, after which, you can just re-pin it or pin on a new post. It is a good idea for B2B companies to pin up written call-to-action text.Instead of this you can also bring the user's attention to your important posts in order to starring a post and the timeline is divided into two columns but when you star a post, it expands to a single portion, demanding the attention of anyone who scrolls down you page. It makes sense to star photos, videos, and graphics as they add visual appeal of your page.
4.Markup company milestone. The Facebook Timeline makes it easier for you to sort your updates by year and by month. You can fill up the gaps in your timeline from the first day of your business was founded to present. There are plenty of creative ways to mark important milestones to update your timeline with feature company events and special announcements. Whethe can you have some budget to spent, you can hire a designer to enhanced images described by an explanatory text or do illustrations, a cartoon strip, and graphics to provide an in-depth visual representation of your company.
- To pin a post, go to the upper right corner of the post and click ‘Edit or Remove’ (the pencil icon) and a dialog box will appear. Click ‘Pin to top’.
- To star a post, click the star icon in the upper right corner of the post, just beside the pencil icon.
- You cannot star and pin the same post at the same time.
5.Post less but Implies best to Focus for quality. Empowering your Facebook existence does not mean to have posting new updates very frequently. It is best to focus more for quality of your posts instead of updating once a day or a few times a week – than the quantity. Take a time for users respond back until they leave short or commeent on your timeline wall. “ Post Less is more” also should apply on your each posts, particularly written updates. Facebook research proves that posts limited to 250 characters get 60% more likes than ones with more than 250 characters.
6.Keep your contents in balanced shape.It is too much true that “storytelling” and high visibility are the cause of successful B2B marketing campaign on Facebook that updating your Facebook page with eye catching images and well-crafted text by throwing something a little different into the mix from time to time such as polls, multimedia, and Q&As.
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